APIVITA My Color Elixir 5.0 Permanent Hair Color

How to use:

Preparation:

Wear gloves and protect your clothes with a towel;
Mix the entire content of the color cream tube with the color developer in a 1:1.5 ratio;
Shake the mixture well until smooth.
Application on dry hair:

For first-time coloring or if you haven’t dyed your hair in the last 3 months, apply the mixture evenly from roots to tips.
Leave on for 30 minutes. For stubborn grey hair, leave for an extra 10 minutes (total of 40 minutes).
Massage your hair without water, then rinse thoroughly and wash with a gentle shampoo.
Apply post-color conditioner, leave for 3 minutes, and rinse. Use the second sachet 15 days later to boost shine.
Root touch-up application:

Apply the mixture only to the roots and leave for 30 minutes;
Optionally, spread the mixture to the rest of the hair for the last 10 minutes;
Follow the same rinsing and conditioning steps as above.

Characteristics:

- Color: Light brown (5.0);
- Coverage: Full gray hair coverage in one application;
- Texture: Creamy and drip-free for easy application;
- Fragrance: Pleasant and mild;
- Sustainable Packaging: Fully recyclable external packaging (FSC-certified paper), color cream tube, developer bottle, and gloves;
- Formulated Without: Ammonia, PPD, resorcinol, alcohol, SLS, mineral oil, silicones, parabens, and phenoxyethanol.

Argan Oil, Avocado Oil, and Olive Oil: These precious oils nourish, repair, and protect hair during and after coloring, ensuring a healthy, shiny finish;
Hyaluronic Acid: Deeply hydrates hair strands, helping retain moisture and improve elasticity;
Honey Extract: Hydrates and softens hair while soothing the scalp;
Organic Olive Oil: Adds shine and protects hair from breakage and split ends;
Rosemary Extract: Offers antioxidant protection to strengthen hair and improve overall hair health.

Permanent Hair Color Cream INCI: Aqua (Water), Laureth-3, Cetearyl Alcohol, Laureth-4, Polysorbate 80, Ethanolamine, Glycol Distearate, Sorbitan Stearate, Sodium C14-16 Olefin Sulfonate, Toluene-2,5-Diamine Sulfate, Aminomethyl Propanol, Cocamidopropyl Betaine, Glycerin, Glyceryl Stearate SE, Cocos Nucifera (Coconut) Oil, Glyceryl Isostearate, Oleic Acid, Stearic Acid, Sorbitan Oleate, PEG-40 Hydrogenated Castor Oil, Polyquaternium-22, Hydrogenated Castor Oil, Ceteareth-20, Taurine, Palmitic Acid, Xylitol, Sodium Sulfite, Sodium Hydrosulfite, Cera Alba (Beeswax), Lecithin, Tetrasodium EDTA, Ceteareth-33, Erythorbic Acid, Linum Usitatissimum (Linseed) Seed Extract*, Argania Spinosa (Argan) Kernel Oil*, Olea Europaea (Olive) Fruit Oil*, Persea Gratissima (Avocado) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Mel (Honey) Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Parfum (Fragrance).
*Ingredients from organic farming.

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Express shipping options are also available at checkout for an additional fee, ensuring your fashion essentials arrive even sooner. Enjoy free shipping on orders over 50€. For any questions regarding your order, please contact our customer service team for assistance.

Provided the conditions in our refund policy have been met, refunds will be processed using the original form of payment.

You have 15 days from the delivery date to initiate a return. Items must be unopened, unused, and in their original packaging with all seals intact. Damaged or faulty items due to transit can also be returned. Products purchased during promotions, opened or used items, or those outside the 15-day period are non-returnable.

Please note that delivery costs will be excluded from the refund unless goods are returned in accordance with your statutory rights (e.g. they are faulty or not as ordered).
Contact our Kiwi Customer Care Team at info@life.kiwi with your order number, item details, and reason for return. Return shipping costs are the customer's responsibility unless items are damaged, faulty, or incorrect. Please use tracked shipping and follow instructions to avoid customs fees.

Refunds will be processed within 7 working days after the returned items are received.

Delivery costs are excluded unless the return meets statutory rights.